{"id":5502,"date":"2023-09-14T14:16:00","date_gmt":"2023-09-14T14:16:00","guid":{"rendered":"https:\/\/newwww.paprika-software.com\/?p=5502"},"modified":"2025-04-02T14:17:22","modified_gmt":"2025-04-02T14:17:22","slug":"uncommon-creative-studio-lart-dattirer-des-talents-dexception-et-des-clients-de-qualite","status":"publish","type":"post","link":"https:\/\/newwww.paprika-software.com\/fr\/uncommon-creative-studio-lart-dattirer-des-talents-dexception-et-des-clients-de-qualite\/","title":{"rendered":"Uncommon Creative Studio : L’Art d’Attirer des Talents d’Exception et des Clients de Qualit\u00e9"},"content":{"rendered":"\n

Lanc\u00e9 en 2017, Uncommon croit en une fa\u00e7on de travailler diff\u00e9rente et vise \u00e0 cr\u00e9er des publicit\u00e9s qui impliquent une cr\u00e9ativit\u00e9 et une collaboration hors du commun.<\/p>\n\n\n\n

Cinq ans plus tard, l’agence continue \u00e0 r\u00e9aliser des travaux prim\u00e9s et remarquables pour un large \u00e9ventail de marques aux niveaux local et mondial.<\/p>\n\n\n\n

Avec plus de 84 r\u00e9compenses, 120 collaborateurrs, 35 marques et nomm\u00e9e Agence internationale de l\u2019ann\u00e9e en 2023 par Ad Age<\/a><\/strong>, leur succ\u00e8s est ind\u00e9niable.<\/p>\n\n\n\n

Comment ont-ils r\u00e9ussi \u00e0 prosp\u00e9rer pendant une p\u00e9riode aussi difficile ? Et quel est leur secret pour mener \u00e0 bien cette approche peu commune ?<\/strong><\/p>\n\n\n\n

Hayley Finmore, directrice des finances et des op\u00e9rations chez Uncommon Creative Studio<\/a><\/strong>, nous parle de la croissance rapide du studio et de ses projets de d\u00e9veloppement.<\/p>\n\n\n\n

Le pouvoir d\u2019attirer des personnes talentueuses et des clients formidables<\/h3>\n\n\n\n

Je n’ai certainement pas eu un moment d’ennui depuis mes d\u00e9buts d\u00e9but 2020, notamment parce que nous avons \u00e9t\u00e9 tr\u00e8s occup\u00e9s \u00e0 pr\u00e9parer Uncommon pour le prochain chapitre de son voyage.<\/p>\n\n\n\n

Natalie, Nils et Lucy ont une formidable r\u00e9putation dans l’industrie ; ce qu’ils ont r\u00e9ussi \u00e0 r\u00e9aliser au cours des 5 derni\u00e8res ann\u00e9es est incroyable. Ce sont des leaders intr\u00e9pides et d\u00e9termin\u00e9s qui ont b\u00e2ti une \u00e9quipe impressionnante de personnes tr\u00e8s talentueuses. Ils ne manquent jamais de continuer \u00e0 faire avancer et monter Uncommon.<\/p>\n\n\n\n

Cela dit, nous n\u2019aurions pas pu continuer \u00e0 attirer de grands talents et \u00e0 r\u00e9aliser notre croissance sans avoir \u00e9galement d\u2019excellents clients. \u00c0 leurs d\u00e9buts, de nombreuses agences sont confront\u00e9es au d\u00e9fi de savoir s’il faut investir dans des personnes formidables ou s’assurer d’avoir des clients de renomm\u00e9e et laisser affluer les talents. Dans le cas d\u2019Uncommon, les fondateurs ont d\u00e9couvert d\u00e8s le d\u00e9part un bon \u00e9quilibre entre les deux.<\/strong><\/p>\n\n\n\n

\n

Nous pensons que plus les talents sont vari\u00e9s, surprenants et fougueux, plus les id\u00e9es sont diverses, inattendues et innovatives. Les meilleurs talents de l’industrie viennent chez Uncommon parce qu’ils ont beaucoup de passion et d’ambition pour la production cr\u00e9ative et ils consid\u00e8rent Uncommon comme le bon endroit pour d\u00e9penser toute cette \u00e9nergie. \u00c0 leur tour, les clients veulent b\u00e9n\u00e9ficier de la diff\u00e9rence tangible qu’apportera cette \u00e9nergie aux projets et donc \u00e0 leur marque.\u00a0\u00bb<\/p>\n<\/blockquote>\n\n\n\n

Passer \u00e0 l’\u00e9chelle sup\u00e9rieure pour une croissance durable<\/h3>\n\n\n\n

\u00ab Aujourd’hui, Uncommon n’est plus une \u00ab petite \u00bb entreprise. Depuis 2021, des recrutements de cadres sup\u00e9rieurs ont \u00e9t\u00e9 effectu\u00e9s et de nouveaux syst\u00e8mes et processus ont \u00e9t\u00e9 mis en place pour nous aider \u00e0 faire face \u00e0 la croissance de l’entreprise.<\/p>\n\n\n\n

J’ai travaill\u00e9 avec de nombreux syst\u00e8mes diff\u00e9rents au fil des ann\u00e9es et bien qu’aucun syst\u00e8me ne soit parfait, j’ai trouv\u00e9 que Paprika est de loin le meilleur pour satisfaire les exigences commerciales complexes d’une agence .<\/strong><\/em><\/p>\n\n\n\n

\n

Pour moi, les pr\u00e9visions de planification strat\u00e9gique du temps (STP) et les rapports d’utilisation des clients sont essentiels. Les pr\u00e9visions STP me permettent de voir les heures et les r\u00f4les que nous avons pr\u00e9vus pour les 12 mois \u00e0 venir. Cela donne \u00e0 l’\u00e9quipe financi\u00e8re une base \u00e0 partir de laquelle poser des questions constructives sur les demandes de ressources et d’embauche, ce qui est essentiel lorsque vous \u00e9voluez aussi rapidement que Uncommon.<\/p>\n<\/blockquote>\n\n\n\n

Les rapports d’utilisation du personne<\/strong>l devraient \u00eatre une fonctionnalit\u00e9 de base de tout syst\u00e8me de gestion de projet, et nous avons pu adapter les rapports g\u00e9n\u00e9r\u00e9s par le syst\u00e8me pour r\u00e9pondre \u00e0 toutes les diff\u00e9rentes mani\u00e8res dont nous avons besoin de visualiser les donn\u00e9es de base.<\/p>\n\n\n\n

Paprika est \u00e9galement suffisamment intuitif et convivial pour \u00eatre adopt\u00e9 au-del\u00e0 de la fonction financi\u00e8re.<\/strong> Je dois f\u00e9liciter l’\u00e9quipe de Paprika, car elle recherche constamment l’avis de ses utilisateurs et s’efforce de r\u00e9pondre aux besoins en constante \u00e9volution de ses clients.<\/p>\n\n\n\n

Et pour moi, c’est ce qui distingue Paprika : j’ai toujours eu l’impression de b\u00e9n\u00e9ficier d’un service vraiment personnalis\u00e9. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Lanc\u00e9 en 2017, Uncommon croit en une fa\u00e7on de travailler diff\u00e9rente et vise \u00e0 cr\u00e9er des publicit\u00e9s qui impliquent une cr\u00e9ativit\u00e9 et une collaboration hors du commun. Cinq ans plus tard, l’agence continue \u00e0 r\u00e9aliser des travaux prim\u00e9s et remarquables pour un large \u00e9ventail de marques aux niveaux local et mondial. Avec plus de 84 r\u00e9compenses, 120 […]<\/p>\n","protected":false},"author":2,"featured_media":5503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-5502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"yoast_head":"\nUncommon Creative Studio : L'Art d'Attirer des Talents d'Exception et des Clients de Qualit\u00e9 - Paprika Software<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newwww.paprika-software.com\/fr\/uncommon-creative-studio-lart-dattirer-des-talents-dexception-et-des-clients-de-qualite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uncommon Creative Studio : L'Art d'Attirer des Talents d'Exception et des Clients de Qualit\u00e9 - Paprika Software\" \/>\n<meta property=\"og:description\" content=\"Lanc\u00e9 en 2017, Uncommon croit en une fa\u00e7on de travailler diff\u00e9rente et vise \u00e0 cr\u00e9er des publicit\u00e9s qui impliquent une cr\u00e9ativit\u00e9 et une collaboration hors du commun. 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